CLIENT / Probus Aviation YEAR / 2015 work / Logo & Branding
Rebranding a successful company is always an exciting prospect, and after the client asked us to help breathe new life into the visual elements for Probus Aviation this proved to be no exception.
Here, just the hint of an aeroplane (which conveniently doubles up as the letter "P") is enough to suggest an aviation link, but at the same time, moderately enough to allow the logo to hold a certain authenticity.
The avoidance of overworked imagery commonly used within the branding of the majority of companies within the aircraft and airline sectors was important in keeping the overall look unique.
Logo & Branding