CLIENT / Jacks & Stripes
YEAR / 2018
work / Logo Design
Gordie & Mandi over at Jacks & Stripes
contacted us, seeking a slick evolution of the existing branding for their handcrafted art business. They didn't want the identity to be too dissimilar from the original, but were happy to allow us free reign over the creative process, trusting us to produce the goods...
Using the business' ampersand as the hero,
we generated the idea of trying to fuse the initials of Jacks & Stripes into one combined symbol. And, after a while experimenting, tweaking and fine-tuning
the final outcome was a smart logo with a clean, contemporary edge...