Jacks &

STRIPES

CLIENT / Jacks & Stripes

YEAR / 2018

work / Logo Design

The

BRIEF

Gordie & Mandi over at Jacks & Stripes

contacted us, seeking a slick evolution of the existing branding for their handcrafted art business. They didn't want the identity to be too dissimilar from the original, but were happy to allow us free reign over the creative process, trusting us to produce the goods...

*****

The

SOLUTION

 

Using the business' ampersand as the hero,

we generated the idea of trying to fuse the initials of Jacks & Stripes into one combined symbol. And, after a while experimenting, tweaking and fine-tuning

the final outcome was a smart logo with a clean, contemporary edge...

 

&

*****